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Why is there so much telemarketing going on these days?  Because it is effective!  However there is a new trend that has emerged.  Today people are being inundated with robots calling them.  It is very aggravating to be interrupted by such phone calls.  It is a nuisance.  This impersonal approach is backfiring.

It is better to have a nice visit over the phone that is friendly and personable, someone who can answer questions and carry on a conversation.  Now days a live person still works best.  This is a situation where “old school” succeeds more than the new fad in the market.

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